The motorcycle industry has recognized that they need to target women and younger riders in order to continue their patterns of growth. Motorcycles in Households. His coverage reflects his passion for motorcycles, booze, and guns (though typically not all exercised at the same time), but his writing also covers the broader sectors of consumer goods, technology, and industrials. 72% of motorcycle owners have received at least some college or post-graduate education, and almost as many (71%) were employed. Drunk driving accounts for one out of three life-threatening moto accidents. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. In the United States, although no universal or official definitionexists, a motorcycle is a two- or three-wheel poweredvehicle designed for on-road, off-road, or dual-purpose (on andoff-road) use. Claim: A motorcyclist killed in a crash in Florida in 2020 was listed as a COVID-19 death. The average age of a motorcycle rider in the United States is 47. Cumulative Growth of a $10,000 Investment in Stock Advisor, 12 Motorcycle Statistics That'll Floor You @themotleyfool #stocks $HOG $HMC $PII $BAMXF $YAMHF $SZKMF, Harley-Davidson Narrows Its Electric Motorcycle Vision, but Remains Committed to the LiveWire, Harley-Davidson Hunkers Down as It Axes Factory-Backed Racing Teams, Why Harley-Davidson Stock Jumped 34% in October. 60% of the motorcycle fatalities in 2012 involved rides between the ages of 46-65, a change in the demographics as most fatal crashes have historically involved younger riders. After 22% Surge, Does Harley-Davidson Deserve to Be Riding So High? Nothing screams Americana more than a motorcycle that is waiting to conquer the open road. ... Motorcycle riders of any age should always use caution while riding on the open road because the risk of injury from a motorcycle accident is much higher than the … They may have tried to trademark the sound their motorcycles make as a way to build their brand, but not even that can save the company if there is one primary customer segment and they go broke. the National Highway Transportation and Safety Administration (NHTSA In 1990, the average age of a rider was 32. 80% of Americans favor state laws requiring all motorcyclists to wear helmets. Otherwise if their core customers end up with an economic hardship, the industry is going to struggle as well. Contact Rich here. Motorcycles have come a long way since 1885, when Gottlieb Daimler and Wilhelm Maybach built the first one in Germany. Even though California topped all states in new bike sales, because it is also the most populous state, its sales work out to just 2.9 bikes per 100, below the national average of 3.2 bikes per 100 people. Whatever the case may be, motorcycles are being used frequently, but not necessarily safely as the data suggests, virtually every day in the US. Think an article needs a correction? Married riders make up 61% of the motorcycle industry, which is up from 57% of owners in 1990. Stock Advisor launched in February of 2002. And fo… Married riders make up 61% of the motorcycle … Returns as of 01/14/2021. Home » Statistics » 32 Compelling Motorcycle Demographics. If this can change, the industry will survive. Yet despite its popularity, the motorcycle still struggles to reach certain demographics. This is significantly high when compared to car accidents which have a 6% accident rate on bends. Reach Rich here. Age of rider • Riders aged under 25 account for the majority of motorcyclist KSIs (33 per cent in 2013), with the 16 to 20 age group having more KSI casualties than any other age group. On-road riding happens 2x more often than off-road riding with the average motorcycle. Only 19 states and the District of Columbia mandate helmet use by all riders. So what is going on? Harley-Davidson (NYSE:HOG) recently unveiled its new Milwaukee-Eight engine that, on the 114 cubic inch high-end model model, has four valves per head and produces over 100 horsepower. The average motorcycle owner uses it for at least 100 riding days every year, which includes days that involve commuting. I may not be able to respond to every suggestion, but I do read them all! • There is a similarity between riders aged 21 to 24 and 25 to 30, as both groups have similar KSI figures. Harley Davidson continues to keep a 55% market share within the 35+ male rider demographic. Rich has been a Fool since 1998 and writing for the site since 2004. The leading cause was often bikers attempting to overtake each other. The American Motorcycle Industry Council’s Motorcycle Owner Survey shows female riders account for 14 percent of the riding population, a 50 percent increase over the last 10 years. We compare motorcycle stats from the National Highway Traffic Safety Administration (NHTSA) and a motorcycle crash report from the Insurance Information Institute (III) to find out why motorcycle riders face higher accident and injury risks. Motorcycle safety is the study of the risks and dangers of motorcycling, and the approaches to mitigate that risk, focusing on motorcycle design, road design and traffic rules, rider training, and the cultural attitudes of motorcyclists and other road users.. Motorcycle owners who ride frequently are more likely to share information about themselves and join associations compared to low frequency riders, which may skew some of the demographic information. Baby Boomers outnumber Millennials as motorcycle owners at a 4-to-1 ratio. Even so, compared with people driving cars, motorcycle drivers face a much higher risk of dying in a crash: U.S. government data from 2013 show that for every mile traveled that year, the number of motorcycle-related deaths was 26 times the number of car-related deaths [source: Insurance Institute for Highway Safety], with a total of 4,381 motorcycle fatalities. (The Motley Fool) #12. This means northern owners are going to get fewer good riding days compared to southern owners in the US. Since 1980, motorcycle ownership among riders aged 40 and over has increased dramatically, from 15.1 percent of all riders in 1980 to 43.7 percent in 1998. Have a story idea? For Harley-Davidson, there are 4 core demographics that are being targeted for growth: women, the 18-34 age demographic, African-Americans, and Hispanics. Tables updated for 'Vehicle licensing statistics: April to June 2019'. The consumer price index (CPI) of motorcycles was highest in 2019 at 105 – a 30% increase on 2007’s CPI value of 81. So follow along as he tries to break down complex topics to make them more understandable and useful to the average investor. From 2003-2008, the number of US households purchasing motorcycles climbed by 26%. 4,985 motorcycle riders were killed in accidents in 2018. On-road and dual-purpose motorcyclesmust meet federal and state certification standards and belicensed (registered) for use on public roadways, althoughlight powered two-wheel vehicles with engines smallerthan 50cc, known as mo… 27 June 2019 Data table for licensed motorcycles, scooters and mopeds updated for January to March 2019 report. The the median household income was $62,200. It may be one of the most telling figures in why Harley is struggling; its core customer of middle-aged males has fallen from 94% of the motorcycle-owning population in 2009 to 86% in 2014. Because riders risk more serious injuries compared to drivers, motorcycle riders should practice defensive driving. Women represented 14% of all motorcycle owners in 2014, up from 6% in 1990 and 10% in 2009. If not, then the motorcycle demographics indicate that this icon of Americana could be fading into the sunset. 15. Starting from … (The Motley Fool) MIC says that households owning motorcycles rose from 6.94 percent in 2014 (the last full survey) to a record 8.02 percent in … 39% of motorcycle owners in the US are between the ages of 51-69. Statistics from 2016 demonstrated that over 9% of motorcycle accidents were caused by a bend in the road. The proportion of fatally injured ATV riders who were 40 and older increased from 9 percent in 1982 to 47 percent in 2018. 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