Advert. The Innovation Center, in turn, links to a story on Today.com, which linked right back to the Food & Wine article. Um, guys, it comes from cows – and not just the brown kind. It certainly does nothing to undermine the need for increased science education in the United States or suggests that a better understanding of our food production system wouldn't be beneficial to society. Learning how the study was done provides information that helps determine whether the science is sound and what to make of it. A: He loved chocolate milk! Dairy. … Researchers are trained to look for the original methods whenever they read a new study, especially if the results are surprising. This points toward a confusing survey question. The most popular color? 30 June 2017. © The takeaway of much of this reporting is that Americans are science illiterate as well as uninformed about how their food is produced. This gives context to the 7 percent number. Chocolate Milk. However, the same teacher could be wrong in the near future. A bar of Milka Mondelez Alpenmilch milk chocolate. Without it, we can’t make informed decisions. You guessed it: brown. Myth: Chocolate milk comes from brown cows. Q: Why does a milking stool have only 3 legs? A survey put together by the Innovation Center for US Dairy found that 7 percent of adults believe chocolate milk comes from brown cows! […] Knowledge is power. Please refresh the page and try again. If this is the case, they're not confused about where chocolate milk comes from, but about the difference between dairy cows and beef cows. Millions Of Americans Think Chocolate Milk Comes From Brown Cows. Filed Under: Camp Songs for Grace. NIEDERSACHSEN, GERMANY SEPTEMBER 12, 2014: A bar of Milka Mondelez Alpenmilch milk chocolate with the purple. It can be purchased pre-mixed with milk or made at home by blending milk with cocoa powder and a sweetener (such as sugar or a sugar substitute), melted chocolate, chocolate syrup, or a pre-made powdered chocolate milk mix. Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. Cacao beans are seeds from cocoa trees. A cow in the In the Abondance valley in the Haute-Savoie, France, 30 kilometres to the south of Lake Geneva and on the threshold of the Portes du Soleil. Visit our corporate site. Vanilla Smooth & Creamy . It’s either (or both!) A recent 1,000-person survey conducted by the Innovation Center for U.S. ... Bash and the Chocolate Milk Cows. We thank the pig (oink, oink) for the bacon on the grill. Chocolate milk is man-made. “The purpose of the survey was to gauge some interesting and fun facts about consumers' perceptions of dairy, not a scientific or academic study intended to be published,” she told us. An NPR interview with Jean Ragalie-Carr, president of the National Dairy Council, is the closest we can get to the actual wording of potential responses: “there was brown cows, or black-and-white cows, or they didn't know.” But as Glendora Meikle of the Columbia Journalism Review points out, we don't know if those were the only options presented to respondents. Still, 7% of people – and remember, this survey talked to actual, grown-up adults – still … By Chocolate milk is made from cow’s milk and flavouring or sweeteners. NY 10036. The results were instantly shared and republished by a mind-boggling number of outlets (a Google Trends search for “chocolate milk” and “brown cows” shows a spike beginning June 15th). Brown cows make the same kind of milk as black and white Holstein cows and reddish Devon cows. Brown Cow. root beer with chocolate ice cream or coca cola with vanilla ice… 9. It's been all over the news lately: a survey by the Innovation Center for U.S. In other words, chocolate milk does not come from brown cows. 10. Lauren Griffin, Likewise, how the survey was conducted – whether it was a phone or online survey, for instance – can have significant impacts on its accuracy. The most common chocolate brown cow material is cowhide. We thank the egg for the chicken, And the chicken for the eggs, We thank the Lord for our daily bread. Jokes about American intelligence were plentiful. All of these points are still valid. Free Shipping by Amazon. This factoid likely garnered such massive attention because it feeds into a popular narrative about American ignorance and science illiteracy. For instance, someone who holds racist views may feel comfortable checking a box about it but might avoid openly professing those opinions on the phone to a stranger. We'll assume you're ok with this, but you can opt-out if you wish. There was a problem. Lauren Griffin, Director of External Research for frank, College of Journalism and Communications, University of Florida and Troy Campbell, Assistant Professor of Marketing, University of Oregon. Of course, without seeing how the question was worded, we can't know whether the chocolate milk question had validity. ICYMI: Ouch!These are headlines editors probably wish they could take back To be fair, some milk questions and myths may make us smile. You will receive a verification email shortly. Our research suggests that people who are often accused of being “anti-science” are not necessarily as unscientific as one might think. What is even more surprising is that a staggering 48% of people claimed that they were not sure where chocolate milk came from at all. Chocolate Chocolate on the Bottom . FREE Shipping. […]. Score: n/a with 1 ratings and reviews. by Burton W. Cole and Buddy Lewis | May 1, 2015. This article was originally published at The Conversation. It is often rational and is an … Dairy shared: Does chocolate milk come from brown cows? Does Chocolate Milk Come From Brown Cows? There are, of course, numerous far worse examples of public ignorance out there, including many about far more consequential issues. This interpretation is intuitive: research has suggested that Americans lack understanding of many scientific concepts and the story line of Americans as woefully ignorant of science is perennial. How Now Brown Cow - Coffee is a Stout - Sweet / Milk style beer brewed by Aslin Beer Company in Herndon, VA. And if that percentage … Chocolate milk is made when cocoa beans, grounded up and mixed with plenty of sugar and other additives, is mixed with normal whole white cow's milk. Please deactivate your ad blocker in order to see our subscription offer, uninformed about how their food is produced, Americans lack understanding of many scientific concepts, story line of Americans as woefully ignorant of science, phone surveys may be less accurate than online surveys, there was brown cows, or black-and-white cows, or they didn't know, “anti-science” are not necessarily as unscientific, unfortunately prominent among many liberals, more likely to accept new information when it confirms, 'Magic mushrooms' grow in man's blood after injection with shroom tea, CIA releases entire collection of UFO-related documents to truth-seeking website, Mystery of massive, train-stopping millipede swarms solved, Stash of late medieval gold coins discovered on a farm in Hungary, The planet is dying faster than we thought, Orangutans and otters strike up darling friendship at Belgium zoo. How now brown cow? Poorly phrased or confusing questions abound in survey research and complicate the process of interpreting findings. But the fact remains that many reporters and news outlets decided to run the story without having seen the original results, instead citing one another's reporting. Facebook; LinkedIn; Twitter “Of course not, chocolate milk is made from cocoa beans, some additives and white milk that a normal cow produced ” answered the teacher to five-year-old Peter. According to The Sun, “despite nearly one-fifth of the American states having cattle populations that outstrip the human population and agriculture being one of the country’s biggest industries, Americans remain largely ignorant of where much of their food … Likewise, it's difficult to interpret the results of the chocolate milk question without seeing how it was worded. To us as researchers studying science communication and public understanding of science, factors in the survey itself and in the way the media report on it raise questions about how much to read into these findings. […] Right now, we’re conditioned to think that if you need food, you go to the store. In and of itself, ignorance is not a problem. Likewise, this isn't necessarily evidence that the survey itself is flawed. Questions about the original findings aside, there's reason to explore how the media covered the chocolate milk survey. 99. The problem is that it's being reported on as though it is. Even more worryingly, 7% of people said that they thought chocolate milk came from brown cows. Q: How easy is it to milk a cow? She confirmed that it's not publicly available. Claim: Nearly one out of ten Americans think chocolate milk comes from 'brown cows.' There are 493 chocolate brown cow for sale on Etsy, and they cost $25.43 on average. Myth: Chocolate milk is not as nutritious as white milk. upvote downvote report Fun fact: 7% of American adults believe that chocolate milk comes from brown cows. Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. It's been all over the news lately: a survey by the Innovation Center for U.S. According to The Sun, “despite nearly one-fifth of the American states having cattle populations that outstrip the human population and agriculture being one of the country’s biggest industries, Americans remain largely ignorant of where much of their food comes from.”. This led to some interesting challenges when trying to fact-check the survey: The Washington Post links to Food & Wine's coverage, which linked to the Innovation Center's website, which originally publicized the survey results. A: Give a cow a pogo stick. Plain Smooth & Creamy . While it's conceivable that 7 percent of the population doesn't know that chocolate milk is just milk with chocolate, the idea that a full 55 percent — over half of adults — don't know or gave an incorrect response begins to strain credulity. Fact: Actually, chocolate milk – or any flavored milk for that matter – is white cow’s milk with added flavoring and sweeteners. Importantly, none of this disproves the notion that some adults believe chocolate milk comes from brown cows. Thank you for signing up to Live Science. Accept There are a number of breeds of dairy cattle — Holstein, Jersey, Brown Swiss, Ayrshire, Guernsey and Milking Shorthorn to name a few — none of which produce chocolate milk. It’s time to set the record straight about some common misconceptions about chocolate milk. Q: How do you make a milkshake? A: It’s a piece of steak. Without it, we can’t make informed decisions. 1-16 of 96 results for "brown cow chocolate" Skip to main search results Eligible for Free Shipping. The chocolate milk survey is described as a nationally representative survey of 1,000 American adults, but this is impossible to verify without seeing how respondents were selected. It's unlikely the chocolate milk survey ran into such problems, but depending on the questions asked, other challenges may have presented themselves. According to a recent survey, 7 percent of Americans believe chocolate milk comes from brown cows. We thank the brown cow for the chocolate milk. New York, According to The Washington Post, this equates to roughly 16.4 million adults — slightly more than the Pennsylvania population. But is this what the survey is actually telling us? The publication contributed the article to Live Science's Expert Voices: Op-Ed & Insights. In a study by the Innovation Centre of US Dairy, it was found that seven per cent of Americans believe chocolate milk comes from brown cows. That works out at about 16.4m people. Last week, a Washington Post headline provoked a collective groan of embarrassment: apparently “ seven percent of all American adults ” think that chocolate milk comes from brown cows.. Unsurprisingly, The Internet took notice. A new survey found that seven percent of Americans believe that chocolate milk comes from brown cows. Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the Innovation Center of … Cherry Vanilla Smooth & Creamy . 4.7 out of 5 stars 28. A survey has found an astonishing number of Americans think that chocolate milk comes from brown cows. Stay up to date on the coronavirus outbreak by signing up to our newsletter today. Studies suggest we are more likely to accept new information when it confirms what we already want to believe. For instance, if respondents associate some color cows with dairy production and other color cows with beef production, it's easy to see how people could become confused. Blueberry Fruit on the Bottom . Chocolate milk is a sweetened chocolate-flavored milk.It can be made by mixing chocolate syrup (or chocolate powder) with milk (from cows, goats, soy, rice, etc.). The Truth About Milk Chocolate milk isn’t chocolaty because it comes from brown cows—just as strawberry milk isn’t obtained from pink cows, in case that also needed clarification. Last update: 10-16-2020. But we realize we need accurate information to make the best choices for ourselves and our families about what we eat. Troy Campbell At the end of the day, it’s an exposure issue. Maple Smooth & Creamy . Incredible New Genetic Clues, This website uses cookies to improve your experience. Indeed, early media coverage focused on the 7 percent statistic but left out the fact that 48 percent of respondents said they don't know where chocolate milk comes from. Chocolate milk gets its color and flavor from cacao beans. […] We still get kids who are surprised that a French fry comes from a potato, or that a pickle is a cucumber. Plants and Animals. Social scientists call this a problem with validity: the question doesn't really measure what it's supposed to measure. This is according to a survey commissioned by the Innovation Centre for US Dairy in 2017, which found that millions of American citizens are somehow under the impression that their beloved choccy milk is a product of brown cows. Paperback $10.99 $ 10. A: Because the cow has the udder. Q: Why did the farmer only raise brown cows? This article was originally published on The Conversation. And 48 percent of … The rapid spread of this story is likely related to the desire, unfortunately prominent among many liberals, to see and label other people as ignorant. A survey from the Innovation Center for U.S. Grieving mother builds stairs to child’s grave so she can comfort her during storms, Girl survived beating with metal pole by 3 other girls, only to be thrown in a river to drown, President Trump abruptly wraps up COVID-19 briefing after telling a reporter to…, Turns Out Staying At Home Raising Kids Could Be More Exhausting Than Working, Trying To Suppress Sexual Thoughts Can Lead To An Increase In Such Thoughts, Study…, The Native Americans Celebrated Five Genders, Why Do People Cheat? Adults today might remember a circa 1980s commercial from Brown Cow chocolate syrup demonstrating, yep, that cartoon brown cows are responsible for your sugary-sweet milk… Requirements Objective Description. Container and brown cow sign. Chocolate Pot De Crème Dessert . In this case, the chocolate milk statistic fits well with the notion that Americans are fools, so it's accepted and republished widely despite the numerous red flags that should give scientifically minded people pause. In other words, chocolate milk does not come from brown cows. This matters. Read More, Millions Of Americans Think Chocolate Milk Comes From Brown Cows, We still get kids who are surprised that a French fry comes from a potato, or that a pickle is a cucumber. Dairy found that 7% of American adults think chocolate milk comes from brown cows. Crème Brȗlée Dessert . Gillis van de Zande November 30th 2012 . No. Coffee Smooth & Creamy . Apricot Mango Fruit on the Bottom . A: It’s a piece of steak. Fourty-eight percent don't know where it comes from at all. After farmers harvest the beans from cocoa trees, the cocoa beans are roasted, ground up and processed into a powder or syrup. Dairy found that 7% of people think chocolate milk is produced solely by brown cows, Food and Wine reports. Q: How easy is it to milk a cow? According to the survey, 7 percent of Americans think chocolate milk comes from brown cows while 48 percent were unaware of how it is made. Milk … A bar of Milka Mondelez hazelnut milk chocolate. In fact, the belief was so widespread that the Centre was prompted to write an entire piece debunking it, where, in answer to the question “ Does chocolate milk … Well you're in luck, because here they come. The survey was conducted by the Innovation Center of … Unfortunately, as news stories quickly pop up and go viral online, it's all too likely that we will continue to see such problems in the future. As McComb notes, the survey is not a scientific one and isn't meant to be taken as evidence of Americans' knowledge (or lack thereof) of dairy products. Many palms hit many faces. Putting these two percentages together shows that more than half of Americans do not know how chocolate milk is made. Chocolate milk is simply regular milk that’s flavored with cocoa. Live Science is part of Future US Inc, an international media group and leading digital publisher. Apr 29, 2010 – Brown Cow – We found conflicting versions of this drink. We reached out to Lisa McComb, the senior vice president of communications for Dairy Management, Inc., about the survey. Ironically, rather than showing Americans' ignorance of chocolate milk's origins, the fact that media coverage of this survey was reported so widely and with so few caveats instead showed that many people are not skeptical of the science they read. Future US, Inc. 11 West 42nd Street, 15th Floor, Nothing in our educational framework teaches kids where food comes from before that point. So this survey did point out a lack of science understanding. Read the original article. 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